Part 2Healthcare Business Segments and IT Needs

Chapter 6: Pharma, Life Sciences, and Biotech

Chapter 6: Pharma, Life Sciences, and Biotech

Introduction

The pharmaceutical, life sciences, and biotechnology industries represent the innovation engine of healthcare, investing over $200 billion annually in R&D to discover, develop, and bring new therapies to market. From drug discovery through clinical trials to post-market surveillance, these organizations face unique IT challenges: massive data volumes, rigorous regulatory requirements, complex supply chains, and the need to accelerate innovation while maintaining data integrity.

This chapter explores the pharma/biotech landscape, core business processes, IT systems, and the technologies enabling precision medicine, decentralized trials, and real-world evidence generation.

The Pharma/Life Sciences Landscape

graph TD subgraph VALUE["PHARMA & LIFE SCIENCES VALUE CHAIN"] subgraph DISC["DISCOVERY<br/>2-5 years | $0.5-1B"] D1[Target ID] D2[Hit-to-Lead] D3[Lead Opt] D4[Preclinical] end subgraph DEV["DEVELOPMENT<br/>6-10 years | $1-2B"] DV1[Preclinical] DV2[Phase I-III] DV3[Regulatory Submission] end subgraph COMM["COMMERCIAL<br/>Ongoing | Variable"] C1[Marketing] C2[Sales] C3[Market Access] end subgraph POST["POST-MARKET<br/>Ongoing | Variable"] P1[Pharmacovigilance] P2[Real-World Evidence] P3[Life Cycle Mgmt] P4[Post-Marketing Studies] end end

Industry Segments

SegmentFocusExamplesIT Priorities
Large PharmaBroad portfolio, blockbuster drugsPfizer, Novartis, Roche, J&JEnterprise R&D platforms, global trials, supply chain
BiotechNovel therapies (biologics, gene therapy, CAR-T)Moderna, Gilead, Amgen, BioNTechComputational biology, precision medicine, RWE
Contract Research Org (CRO)Clinical trial services for sponsorsIQVIA, PPD, Syneos, ParexelEDC, CTMS, data management
Contract Manufacturing Org (CMO/CDMO)Manufacturing for sponsorsCatalent, Lonza, Samsung BiologicsGMP systems, serialization, quality
Medical Devices + PharmaCombination productsMedtronic, Abbott, Boston ScientificDevice + drug regulatory pathways

Drug Development Pipeline

Typical Timeline: 10-15 years from discovery to market

PhaseDurationObjectiveSuccess RateIT Systems
Discovery2-5 yearsIdentify drug target, screen compoundsN/AELN, LIMS, HPC, knowledge graphs
Preclinical1-2 yearsAnimal studies (safety, efficacy)~40% proceedLaboratory systems, toxicology databases
Phase I1-2 yearsSafety in healthy volunteers (20-100)~70% proceedEDC, safety reporting
Phase II2-3 yearsEfficacy in patients (100-500)~33% proceedEDC, biomarker analysis, eCOA
Phase III2-4 yearsLarge-scale efficacy (1,000-5,000+)~25-30% proceedEDC, CTMS, central labs, imaging
Regulatory Review0.5-2 yearsFDA/EMA review of NDA/BLA~90% approvedeCTD submission systems
Phase IVOngoingPost-market surveillance, label expansionN/APharmacovigilance, RWE platforms

Attrition: Only ~12% of drugs entering Phase I ultimately gain FDA approval.

R&D and Drug Discovery

Computational Drug Discovery

Target Identification:

  • Omics Analysis: Genomics, transcriptomics, proteomics to identify disease-related targets
  • Knowledge Graphs: Link genes, proteins, diseases, drugs (e.g., BioKG, Hetionet)
  • AI/ML Models: Deep learning for target prediction (AlphaFold for protein structure)

Hit-to-Lead Optimization:

  • Virtual Screening: Dock millions of compounds in silico
  • QSAR Models: Quantitative structure-activity relationship
  • Generative Chemistry: AI-designed molecules (e.g., Insilico Medicine, Atomwise)

Laboratory Information Management (LIMS)

Purpose: Track samples, assays, results across R&D labs

Core Functions:

  • Sample Management: Barcode tracking, chain of custody
  • Assay Workflow: Protocol execution, instrument integration
  • Data Capture: Automated result import from analyzers
  • Audit Trails: 21 CFR Part 11 compliance

Leading LIMS:

  • LabWare
  • Thermo Fisher SampleManager
  • LabVantage

Electronic Lab Notebooks (ELN)

Purpose: Digital replacement for paper lab notebooks

Capabilities:

  • Structured Templates: SOPs, experimental designs
  • Rich Content: Images, spectra, chemical structures
  • Collaboration: Multi-user, real-time editing
  • E-Signatures: Witness signatures for IP protection
  • Integration: Link to LIMS, instruments, literature databases

Examples: Benchling, BIOVIA Notebook, PerkinElmer E-Notebook

High-Performance Computing (HPC) and Cloud

Use Cases:

  • Molecular Dynamics: Simulate protein-ligand interactions
  • Genomic Sequencing: NGS data analysis pipelines
  • Machine Learning: Train deep learning models on compound libraries

Platforms:

  • On-Prem HPC: For sensitive IP-protected data
  • Cloud (AWS, Azure, GCP): Elastic compute for burst workloads
  • BioTech Clouds: DNAnexus, Seven Bridges Genomics

Clinical Trials

Clinical Trial Lifecycle

graph TD PROT["Protocol<br/>Design"] SITE["Site<br/>Activation"] ENR["Patient<br/>Enrollment"] DATA["Data<br/>Collection"] REG["Regulatory<br/>Submission"] SUP["Drug<br/>Supply"] MON["Monitoring<br/>& Safety"] LOCK["Database<br/>Lock"] PROT --> SITE --> ENR --> DATA PROT --> REG SITE --> SUP ENR --> MON DATA --> LOCK

Core Clinical Trial Systems

1. Electronic Data Capture (EDC)

Purpose: Capture patient data from clinical trial sites

Leading Systems:

  • Medidata Rave: Market leader, cloud-based
  • Oracle Clinical: Enterprise solution
  • Veeva Vault CTMS + EDC: Unified suite

Features:

  • eCRF Design: Build electronic case report forms
  • Edit Checks: Real-time data validation
  • Query Management: Data clarification requests to sites
  • Coding: MedDRA for adverse events, WHODrug for medications

2. Clinical Trial Management System (CTMS)

Purpose: Manage trial operations, sites, budgets, timelines

Functions:

  • Site Management: Site selection, activation, performance tracking
  • Patient Recruitment: Enrollment tracking, screen failures
  • Milestone Tracking: Study timelines, deliverables
  • Financial Management: Budgets, investigator payments, invoicing

3. Interactive Response Technology (IRT/IWRS)

Purpose: Randomization and drug supply management

Capabilities:

  • Randomization: Assign patients to treatment arms
  • Blinding: Maintain double-blind integrity
  • Drug Supply: Allocate kits to sites, manage inventory
  • Unblinding: Emergency code-break procedures

Vendors: Signant SmartSignals, Oracle RTSM, Medidata Balance

4. Electronic Patient-Reported Outcomes (ePRO/eCOA)

Purpose: Capture patient symptoms, quality of life directly from patients

Delivery Methods:

  • Mobile Apps: iOS/Android apps for daily diaries
  • Tablets: Provisioned devices for in-clinic assessments
  • Web Portals: Home-based assessments
  • Wearables: Activity trackers, biosensors

Examples: Signant Health (formerly CRF Health), ERT, IQVIA ePRO

5. Safety and Pharmacovigilance Systems

Purpose: Detect, assess, report adverse events (AEs)

Workflow:

  1. AE Capture: Site reports AE in EDC
  2. Causality Assessment: Investigator determines relationship to study drug
  3. Expedited Reporting: Serious AEs (SAEs) reported to FDA within 15 days
  4. ICSR Generation: Individual Case Safety Report (ICH E2B format)
  5. Regulatory Submission: FDA MedWatch, EMA EudraVigilance

Systems: Oracle Argus Safety, ArisGlobal LifeSphere, AB Cube

6. Electronic Trial Master File (eTMF)

Purpose: Centralized repository for trial documentation

Document Categories:

  • Regulatory: Protocol, IRB approvals, informed consent
  • Site: Investigator CVs, lab certifications, monitoring logs
  • Safety: ICSRs, DSMB reports
  • Data Management: Data management plan, validation reports

TMF Inspection Readiness: Critical for regulatory audits

Vendors: Veeva Vault eTMF, Montrium eTMF, MasterControl

CDISC Standards

CDISC (Clinical Data Interchange Standards Consortium) provides data standards for clinical research.

Key CDISC Standards:

StandardPurposeUse
SDTM (Study Data Tabulation Model)Organize collected data for submissionRequired for FDA NDA/BLA submissions
ADaM (Analysis Data Model)Structure data for statistical analysisSupports efficacy/safety analysis
ODM (Operational Data Model)Metadata for eCRF design, EDC data exchangeEDC system integration
CDASH (Clinical Data Acquisition Standards Harmonization)Standardize data collection formsCRF design guidelines

Example SDTM Domains:

  • DM: Demographics
  • AE: Adverse Events
  • CM: Concomitant Medications
  • VS: Vital Signs
  • LB: Laboratory Results
  • EX: Exposure (drug administration)

Decentralized Clinical Trials (DCT)

Definition: Trials conducted partially or fully outside traditional clinical sites

Components:

FunctionTraditionalDecentralizedTechnology
Informed ConsentIn-person, papereConsent, remoteElectronic consent platforms (Medable, Florence)
VisitsSite visitsTelehealth visitsVideo platforms (Zoom for Healthcare, Doxy.me)
Data CollectionSite-based eCRFPatient-entered via appePRO, wearables, home health nurses
Drug SupplyDispense at siteDirect-to-patient shippingSpecialty pharmacy, courier services
MonitoringOn-site monitoringRemote source data verificationRisk-based monitoring, central review

Benefits:

  • Increased Access: Rural, underserved populations
  • Faster Enrollment: Reduced travel burden
  • Real-World Data: Patients in natural environment

Challenges:

  • Technology Literacy: Not all patients comfortable with digital tools
  • Regulatory: FDA/EMA guidance still evolving
  • Data Security: BYOD (bring your own device) risks

Manufacturing and Quality Compliance

Good Manufacturing Practices (GMP)

21 CFR Part 211 (FDA) / EU GMP Annex 1

Core Principles:

  • Validated Processes: Demonstrate consistent quality
  • Clean Rooms: Environmental monitoring (particulates, temperature, humidity)
  • Equipment Qualification: IQ/OQ/PQ (Installation/Operational/Performance Qualification)
  • Batch Records: Electronic or paper batch manufacturing records
  • Deviations: Investigate and document any process deviations

Manufacturing Execution Systems (MES)

Purpose: Execute and record manufacturing processes

Functions:

  • Recipe Management: SOPs, formulations
  • Batch Execution: Step-by-step operator guidance
  • Material Management: Track raw materials, work-in-progress
  • Quality Checks: In-process testing, release criteria
  • Genealogy: Complete traceability from raw materials to finished product

Examples: Siemens SIMATIC IT, SAP MES, Rockwell FactoryTalk

Serialization and Track-and-Trace

Requirement: U.S. Drug Supply Chain Security Act (DSCSA), EU Falsified Medicines Directive (FMD)

Process:

  1. Serialization: Assign unique serial number to each drug package
  2. Aggregation: Link serial numbers (bottle → case → pallet)
  3. Commissioning: Activate serial number in repository
  4. Track-and-Trace: Record custody changes through supply chain
  5. Verification: Authenticate serial number at dispensing

Technology:

  • Barcodes: GS1 DataMatrix 2D barcodes
  • EPCIS: Electronic Product Code Information Services (supply chain events)
  • Repositories: TraceLink, SAP AII, Optel

Computer System Validation (CSV)

Purpose: Ensure systems meet user requirements and regulatory standards

Validation Lifecycle (GAMP 5):

  1. User Requirements (URS): Define what system must do
  2. Functional Specs (FS): Detail how system will meet requirements
  3. Design Specs (DS): Technical architecture
  4. Installation Qualification (IQ): Verify correct installation
  5. Operational Qualification (OQ): Verify system functions per specs
  6. Performance Qualification (PQ): Verify system performs in production environment

21 CFR Part 11 Compliance:

  • Electronic Records: Secure, timestamped, auditable
  • Electronic Signatures: Unique to individual, verified before use
  • Audit Trails: Track all data changes (who, what, when, why)

Pharmacovigilance (Drug Safety)

Adverse Event Detection

Data Sources:

SourceTypeVolumeChallenges
Clinical TrialsStructuredModerateClean data, causality assessed
Spontaneous ReportsUnstructuredHighIncomplete info, duplicates
LiteratureUnstructuredModerateManual review, relevance filtering
EHR DataStructured + UnstructuredVery HighPHI, data quality, causality unclear
Social MediaUnstructuredVery HighNoise, fake reports, verification
Claims DataStructuredVery HighDiagnosis coding, no clinical detail

Signal Detection

Disproportionality Analysis:

  • Reporting Odds Ratio (ROR): Compare AE frequency for drug vs. all other drugs
  • Proportional Reporting Ratio (PRR)
  • Bayesian Confidence Propagation Neural Network (BCPNN)

Threshold: ROR >2, ≥3 cases typically triggers investigation

Example:

  • Drug X: 50 reports of liver injury out of 1,000 total reports (5%)
  • All other drugs: 100 liver injury out of 10,000 total reports (1%)
  • ROR = (50/950) / (100/9,900) = 5.2 → Signal!

Individual Case Safety Report (ICSR)

ICH E2B R3 Standard:

  • Patient Info: Age, sex, weight, medical history
  • Adverse Event: MedDRA coding, seriousness, outcome
  • Drug Info: Suspect drug, dose, route, dates
  • Reporter Info: Healthcare professional, consumer, literature
  • Narrative: Free-text description

Submission:

  • FDA: MedWatch Form 3500A, electronic via FDA ESG (Electronic Submissions Gateway)
  • EMA: EudraVigilance

Periodic Safety Reports

  • PSUR (Periodic Safety Update Report): For drugs marketed outside U.S.
  • PBRER (Periodic Benefit-Risk Evaluation Report): ICH E2C(R2)
  • PADER (Periodic Adverse Drug Experience Report): For FDA

Frequency: Quarterly (first 3 years), annually (years 3-5), then as requested

Real-World Evidence (RWE)

RWE Data Sources

Pragmatic Trials vs. Observational Studies:

  • Pragmatic Trials: Randomized but in real-world settings
  • Observational: No intervention, analyze existing data (claims, EHR, registries)

Data Partnerships:

Partner TypeDataUse Cases
PayersClaims, pharmacy, lab resultsComparative effectiveness, cost-effectiveness
Providers/IDNsEHR data (structured + notes)Treatment patterns, outcomes
RegistriesDisease-specific registries (e.g., SEER cancer registry)Long-term outcomes, rare diseases
Patient NetworksPatientsLikeMe, 23andMePatient-reported outcomes, genetic data

Privacy-Preserving Analytics

Techniques:

  • De-identification: HIPAA Safe Harbor (remove 18 identifiers)
  • Tokenization: Replace identifiers with tokens, keep linkage key secure
  • Federated Learning: Train models on distributed data without centralization
  • Differential Privacy: Add noise to query results to prevent re-identification

RWE Analytical Methods

MethodPurposeExample
Cohort StudiesCompare outcomes between exposed/unexposed groupsDrug A users vs. Drug B users
Propensity Score MatchingBalance confounders between groupsMatch patients with similar characteristics
Difference-in-DifferencesAssess intervention impact over timeBefore/after drug launch
Survival AnalysisTime-to-event (death, hospitalization)Kaplan-Meier curves, Cox regression

Regulatory Acceptance:

  • FDA Framework for RWE: Published 2018, outlines when RWE can support approval/label expansion
  • 21st Century Cures Act: Encourages use of RWE

Architecture and Technology Stack

Pharma Data Architecture

graph TD SRC["DATA SOURCES<br/>ELN | LIMS | EDC | Safety | Manufacturing | Commercial"] ING["DATA INGESTION & INTEGRATION<br/>• ETL/ELT • CDISC Transformation • API Integration"] LAKE["DATA LAKE / LAKEHOUSE<br/>Raw Zone (Bronze) | Curated Zone (Silver) | Analytical Zone (Gold)"] ANAL["ANALYTICS & ML LAYER<br/>• Clinical Analytics • RWE • Safety Signal Detection<br/>• Commercial Analytics • Predictive Models"] CONS["CONSUMPTION LAYER<br/>BI Tools | Notebooks | Regulatory Reports | APIs"] SRC --> ING --> LAKE --> ANAL --> CONS

Technology Stack

LayerTechnologies
ComputeAWS EC2, Azure VMs, GCP Compute, Kubernetes
StorageS3, Azure Blob, GCS, HDFS, Snowflake
Data ProcessingSpark, Databricks, AWS Glue, Azure Synapse
OrchestrationAirflow, Azure Data Factory, AWS Step Functions
ML/AISageMaker, Azure ML, Vertex AI, Databricks ML
BITableau, Power BI, Qlik, Spotfire
NotebooksJupyter, RStudio, Databricks Notebooks
GovernanceCollibra, Alation, AWS Lake Formation

Implementation Checklist

✅ Clinical Operations

  • EDC Implementation: Select vendor, design eCRFs, integrate with CTMS
  • CDISC Standards: Define SDTM domains, ADaM datasets, validation rules
  • Safety Reporting: Configure Argus/LifeSphere, establish ICSR workflows
  • eTMF Setup: Document structure, access controls, audit procedures
  • Decentralized Trial Tech: eConsent, ePRO, telehealth platforms

✅ Data Standards and Governance

  • Terminology Management: MedDRA, WHODrug, LOINC, SNOMED mappings
  • CDISC Compliance: SDTM, ADaM, Define.xml generation
  • Data Quality: Automated validation, reconciliation procedures
  • Metadata Repository: Data dictionaries, lineage, glossary

✅ Manufacturing and Quality

  • GMP Compliance: Validated systems (21 CFR Part 11), batch records
  • MES Implementation: Recipe management, batch execution, quality checks
  • Serialization: DSCSA/FMD compliance, track-and-trace
  • Computer System Validation: IQ/OQ/PQ documentation, change control

✅ Pharmacovigilance

  • Safety Database: Argus, LifeSphere, AB Cube configuration
  • Signal Detection: Disproportionality analysis, periodic reviews
  • ICSR Generation: E2B format, regulatory submissions (FDA, EMA)
  • Literature Monitoring: Automated searches, relevance filtering

✅ Real-World Evidence

  • Data Partnerships: Contracts with payers, providers, registries
  • Privacy Controls: De-identification, tokenization, data use agreements
  • Analytical Platform: Cohort building, propensity matching, survival analysis
  • Regulatory Alignment: FDA RWE framework compliance

✅ Security and Compliance

  • GxP Compliance: GCP, GLP, GMP across R&D, clinical, manufacturing
  • 21 CFR Part 11: Electronic signatures, audit trails, validation
  • Data Privacy: GDPR (EU trials), HIPAA (RWE partnerships), data residency
  • Audit Readiness: Documentation, training records, validation packages

Conclusion

Pharma, life sciences, and biotech organizations operate in a highly regulated, data-intensive environment where innovation must be balanced with compliance, safety, and data integrity. From AI-driven drug discovery to decentralized clinical trials to real-world evidence generation, technology is transforming every stage of the product lifecycle.

Key Takeaways:

  • CDISC Standards: Critical for clinical trial data submission and regulatory approval
  • Decentralized Trials: Accelerate enrollment and access diverse populations
  • Pharmacovigilance: Multi-source signal detection (trials, EHR, social media, claims)
  • Real-World Evidence: Increasingly accepted by regulators for label expansion
  • GxP Compliance: Validation, audit trails, and documentation are non-negotiable
  • Data Lakehouse: Modern architecture for integrating R&D, clinical, manufacturing, commercial data

In the next chapter, we'll explore Medical Devices and IoT, examining connected devices, remote monitoring, and the intersection of hardware and software in regulated medical technology.


Next Chapter: Chapter 7: Medical Devices and IoT